There are various channels available for reaching the target audience. In the past, it used to be through TV, radio, magazines, etc. But now, the online channel is gaining popularity. Email marketing is one of the most effective ways of reaching target customers.
It is very difficult to maintain huge email listings manually. So, different software is available for the job. Here are the top email marketing software available today.
Zoho Campaigns
It is a great software for the small and medium businesses. It can automate your whole marketing process. This software can be integrated with Zoho CRM to give you the right information. Using this software you can engage your customers with various social media campaigns as well.
Mailjet
Using this software you can easily track your email. It has a cloud-based infrastructure and the software is highly scalable. So, if your business grows, you won’t have to worry about dealing with your growing number of subscribers. The interface of this software is very user-friendly.
Omnisend
This software is an all-in-one package. It will not only help you send emails to your subscribers and track them but will also help you in converting your visitors. You can reach customers with personalized messages. You can also retain customers using this software. You can create a newsletter with this software also.
GetResponse
You can create a targeted subscriber list with this software. You can also develop newsletters, video emails, etc. You will find lots of email templates here. Statistical analysis tools are also available to give you an idea of how your email campaign is going on.
These email marketing software provide flexible options, so you can get your preferred deal at a reasonable price. You can easily maintain a huge database of email subscribers and divide them according to demographics. This software can help you get more revenue for your business.