Virtual reality (VR) is something everyone is talking about now. It is expected that the virtual reality market will reach $30 billion by the year 2020. Though the technology needs more testing, many big companies have already incorporated virtual reality in their marketing plan. Here are some ways you can use virtual reality in marketing your brand.
1. Make a product demonstration
You can use virtual reality for your product demonstration. You can create a 360 video about your product and show the product features in details. You can give the prospective customers an experience of using the product without actually buying it using virtual reality. This can be used in the home improvement business.
Suppose, a customer wants to buy a six-seated dining table for home. You can show the customers how it will look in their home using virtual reality. If you want to change the color of your room, you can see actually how the room will look before even painting it. So, customers will be able to make an informed decision about buying the product.
2. Create a tour
The real estate industry is using virtual reality to create a tour for their prospective customers. This way the customers can actually see the rooms and other parts of the house as if they are actually inside the house.
3. Historical trips to company background
Company websites contain information about the company background. This includes the story of how the company started. You can provide historical trips using virtual reality.
The prospective customers will be able to experience how it was like when you first started the company, your achievements, etc. This will make the customers get more connected to your brand.
The top brands like Ikea, Walmart and others are using virtual reality as part of their marketing campaign. It’s time for you to follow the trend as well.