Month: September 2018

Marketing a company’s product or service isn’t easy. The competition is fierce and the marketers have to think of unique ways of attracting customers. They face lots of challenges, too.

1.    Generating traffic

Many marketers struggle to create demand for their content. There are lots of platforms that people use today to view content and it’s a challenge to publish content on so many platforms. Promoting the content is a challenge too. Marketers should focus on creating high-quality content.

2.    Providing ROI

It is difficult to measure the ROI of marketing activities. But it is essential to get the output of your marketing activities. By knowing how your marketing activities are affecting ROI, you can increase or decrease your marketing budget.

You can also change your marketing plan accordingly. There is software available to track your marketing activities. You should use both marketing software and CRM solution to see how many customers you get through a specific marketing activity.

3.    Managing website

The website is a very important business marketing tool. The visitors get information from the website, learn about the product or service. A website can convert visitors to a customer. But the challenge is to include high-quality content and great design.

The marketers must focus on creating great design, at the same time they should not compromise on the loading time. The website also needs to be mobile-friendly.

4.    Differentiating

The market today is very saturated. People find it challenging to differentiate their product or service from that of the competitors. It is necessary to understand the customer demands, what alternatives they have, how they make buying decision, etc. to design your marketing strategy. You should always find a way to differentiate your brand.

Marketers must do industry research and find out what the competitors are doing. They should stay up-to-date with the market trend. By overcoming these challenges, the marketers will be able to increase their customer base.

Virtual reality (VR) is something everyone is talking about now. It is expected that the virtual reality market will reach $30 billion by the year 2020. Though the technology needs more testing, many big companies have already incorporated virtual reality in their marketing plan. Here are some ways you can use virtual reality in marketing your brand.

1.    Make a product demonstration

You can use virtual reality for your product demonstration. You can create a 360 video about your product and show the product features in details. You can give the prospective customers an experience of using the product without actually buying it using virtual reality. This can be used in the home improvement business.

Suppose, a customer wants to buy a six-seated dining table for home. You can show the customers how it will look in their home using virtual reality. If you want to change the color of your room, you can see actually how the room will look before even painting it. So, customers will be able to make an informed decision about buying the product.

2.    Create a tour

The real estate industry is using virtual reality to create a tour for their prospective customers. This way the customers can actually see the rooms and other parts of the house as if they are actually inside the house.

3.    Historical trips to company background

Company websites contain information about the company background. This includes the story of how the company started. You can provide historical trips using virtual reality.

The prospective customers will be able to experience how it was like when you first started the company, your achievements, etc. This will make the customers get more connected to your brand.

The top brands like Ikea, Walmart and others are using virtual reality as part of their marketing campaign. It’s time for you to follow the trend as well.

There are various channels available for reaching the target audience. In the past, it used to be through TV, radio, magazines, etc. But now, the online channel is gaining popularity. Email marketing is one of the most effective ways of reaching target customers.

It is very difficult to maintain huge email listings manually. So, different software is available for the job. Here are the top email marketing software available today.

Zoho Campaigns

It is a great software for the small and medium businesses. It can automate your whole marketing process. This software can be integrated with Zoho CRM to give you the right information. Using this software you can engage your customers with various social media campaigns as well.

Mailjet

Using this software you can easily track your email. It has a cloud-based infrastructure and the software is highly scalable. So, if your business grows, you won’t have to worry about dealing with your growing number of subscribers. The interface of this software is very user-friendly.

Omnisend

This software is an all-in-one package. It will not only help you send emails to your subscribers and track them but will also help you in converting your visitors. You can reach customers with personalized messages. You can also retain customers using this software. You can create a newsletter with this software also.

GetResponse

You can create a targeted subscriber list with this software. You can also develop newsletters, video emails, etc. You will find lots of email templates here. Statistical analysis tools are also available to give you an idea of how your email campaign is going on.

These email marketing software provide flexible options, so you can get your preferred deal at a reasonable price. You can easily maintain a huge database of email subscribers and divide them according to demographics. This software can help you get more revenue for your business.